On February 12th the 21st Winter Olympic Games will begin in Vancouver, Canada. NBC and its affiliate: USA, MSNBC, CNBC and Universal, along with their HD channels, will broadcast around 825 hours, of mostly live competition.
NBC announced that for the first time coverage of the games will be broadcast "100%" in HD.
Universal stations, available in 57 million homes in the United States, will carry five different programs from 7:00 a.m. to noon each day. It will offer live Olympic update from 7:30 a.m. to 1 p.m. and a 24 hours news ticker, New York Times reported. Also, coverage of past Olympic highlights will be available on Comcast On Demand.
In spite of the biggest coverage in game history, NBC expects to lose money, the first loss on an Olympic broadcast package in the network history, a NBC executive said. Even though the sale of advertising for the Olympic schedule had picked up recently, it would not be enough to overcome the sharp increase in license fees that NBC has agreed to pay to broadcast the Olympics. NBC paid more than $2 billion for the domestic rights to broadcast the summer and winter Olympics in 2010 and 2012. That amount was over a third more than it paid for the previous round of Olympics broadcasting rights.
For complete TV schedule of the games visit http://www.sparetimetv.com/sportv.html
Wednesday, January 13, 2010
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