ABC announced that has lowered the commercial air-time for Sunday’s Oscar broadcast. Last year a 30-second spot was sold for as much as $1.8 million, this year the same spots have been sold for $1.4 to $1.7 million.
ABC is expected to generate around $68 millions with the telecast. That figure represents a 16 percent drop from last year.Networks have been obligated to lower the commercial rate for many of their primetime shows.
The economic is not the only reason, the rating for many popular shows have dropped. Almost all of the networks have reported decline in rating. If this situation continues many big production shows will disappear, giving more room to inexpensive reality shows and sitcom.
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